Recently Instagram announced that it will no longer focus on photo content. This is a shocking step away from the platform’s foundational purpose, and it left many content creators at a loss for words. Most often, changes in direction for apps come from surveying how users interact with the content. So it makes sense that Instagram is shifting the focus from images alone to general entertainment content. If this has left you wondering how to make the most out of the popular social media app, here’s how to adapt to Instagram’s changing algorithm as a business.

How to Adapt to Instagram’s Changing Algorithm as a Business

Focus on Stories

Instagram is now focusing its algorithm on stories, so businesses should incorporate video content into their editorial calendars. Instagram’s story feature is perfect for short-form content, as each story has a 15-second limit. If you have longer content, you can either redirect viewers to an external link on a video platform or purposefully break the video into 15-second pieces that encourage click-throughs!

Seriously, Swipe Up!

Instagram’s algorithm celebrates frequent story posting, and the company has invested more time into creating tools only usable in story content. Therefore, you should take advantage of one of the best features—swiping up. This is an instant way to send viewers right to a video, website, or product page that doesn’t feel sketchy or forced.

Product tagging is another essential feature businesses must take advantage of on Instagram. Tagging allows you to build links into your product photography and generate more conversions from your investment in great product shots.

Stay Engaged

No matter what changes occur on social media platforms, a business must stay engaged with its audience in any way possible. Your company’s goal in using social media may be to feel relatable or answer customers’ product questions online. Regardless of your aim, monitoring response threads and responding to direct messages can elevate the customer service experience. Many opportunities present themselves when the audience feels excited and connected to the brand.

Adapting to Instagram’s changing algorithm is a must for businesses looking to succeed in the social media world and reach as many customers as possible. Luckily, Instagram is in no way abandoning content creators and businesses with its new initiatives! By staying on top of the new features, you can help your brand stay relevant and benefit from several tried-and-true ways to keep your customers engaged.