How To Make Your Business Cards Stand Out
Networking is one of the most important ways for an entrepreneur to meet new people. What first impressions are you giving off with your business card? A unique card that fits your personal style and cleverly promotes your business ensures that potential clients will remember you. Learn how to make your business cards stand out, and you’ll see your business grow!
How To Make Your Business Cards Stand Out
Turn It on Its Side
Going vertical with your business card is an extremely simple way to make it memorable. People often expect a business card to be simple and horizontal, but if they have to rotate it to read it, that’s an extra moment they’re spending on you.
Add a Little Heft
You should have your business cards printed on a slightly heavier stock than, say, a greeting card. Choose a cardstock that’s not too thick but not too flimsy, and consider more textured options. Use tactile sensations to your advantage—you can even emboss your logo on the back to add a third dimension to your card.
Be Colorful
Business cards don’t have to be white. They don’t even have to be off-white. Think about what your business offers and design your cards to fit. If you’re a photographer specializing in babies and pets, try a gentle, inviting pastel shade. If you bake extravagant wedding cakes, try gold foil stamping for your border or accents.
Shape Up
What if you’re bored by rectangles? You’re not confined to one by any means. Think outside that rectangle and, once again, consider what makes your business unique. If you’re a brewer or coffee shop owner, you could even turn your business cards into a functional coaster!
Make It Functional
Be wise with your negative space and leave room to jot down more info. You never know when someone will want to learn more about your business. You’ll want to have some space on the card to write down an appointment time.
A good business card is essential to growing your brand and getting your name out there. When your card stands out among a stack of plain white cards, you leave a lasting impression on your potential clients. Take these tips on how to make your business cards stand out and be creative in your professional development!