Etsy is a place where many people sell their crafts and wares, but how do you stand out among the pack? You can boost your digital presence with virtual best practices, but you can also improve the way you do business with your customers. Here is how to make your product packaging stand out on Etsy.

Here is how to make your product packaging stand out on Etsy

Use Higher Quality Packaging

Many people open a plain, brown cardboard box when their products arrive, and the experience is boring. Though your customers likely don’t have any negative feelings toward the product, you didn’t wow them—and this matters. People remember the businesses that send their products in high-quality packaging. Don’t use the same boxes, paper, and packing peanuts as everyone else—find a way to stand out.

Add Decorative Touches

If you run an Etsy shop, you likely have skills in some craft. Take this creative energy one step further with your product packaging. Don’t put your high-value product in a plain package; otherwise, you detract from the importance of your work. Add decorative touches that emphasize your hard work and utilize easy ways to make your packaging more interesting. Wrap a few satin ribbons or use colorful wrapping paper to enhance the customer’s experience.

Try Unique Branding

You made your brand and you stand behind it. From your logo to your color schemes to your pattern themes, you want to present your business’s personality. The way you implement your branding in your packaging matters, because people who see your colors and logo everywhere will remember it in the future.

Surprise Them

Your customers love when they get an extra gift in their package that they weren’t expecting. It can be anything as small as a branded sticker or as large as a surprise two-for-one deal. A gift will quickly turn new customers into loyal fans.

Use these ideas for how to make your product packaging stand out on Etsy as you plan the path forward for your business. Let your packaging reflect the amount of effort and passion you put into every aspect of your work.