While bringing new customers into your salon is crucial to your success, knowing how to retain your current client base is just as important. There's a lot of competition within the industry, and by holding onto loyal clients, you keep your cash flow steady. Follow in the experts' footsteps with these tips on how to retain customers at your beauty salon!

How To Retain Customers at Your Beauty Salon

Offer a Variety of Services

Avoid sticking to one category of service. For example, while you can specialize in nail or hair care, you're more likely to succeed if you offer various services. Not only that, but clients are bound to come back sooner if you have a lot to offer them.

Most individuals visit the hair salon every three to four weeks, but if they can also book waxing services or a manicure with your business, you may see this customer sooner. If this is the case, take time to get to know the client and refer to them by name. In the eyes of the customer, the small details make a world of difference.

Sell Products

Who doesn't love salon products? Most feel luxurious and have unbeatable quality. You can drive up sales and keep customers coming back for more by selling the products you use. Additionally, offer packages with similar products like body wax, a sugar scrub, and lotion. In doing this, you give customers two reasons to return to your salon.

Keep Conversations Simple

When clients come into your salon, they should feel like they're with a friend. For first-time customers, try out some of the simple conversation starters for new clients. Once you get to know these individuals, ask about the topics you’ve talked about previously. For example, you could ask a new client how they care for their hair. Then, when they return, find out if they still use the same treatment.

Pro Tip

Remember that client experience is everything, and a couple of tips on improving customer experience go a long way. By keeping the atmosphere light and comfortable, people are more likely to return for your services. Most people go to the salon expecting a relaxing experience, after all.

Test Out Marketing Campaigns

Another tip on how to retain customers at your beauty salon is to up your marketing game. There are various types of marketing to test out so you can continue communication with clients out of the shop. Consider email marketing or utilizing social media to engage. 

With permission from the customer, you could send reminder emails or texts for appointments or upcoming sales you'll offer. Using various techniques is usually best since it enables you to reach out to your wide variety of clients.