Essential oils continue to give people across the country a sense of ease, a boost of confidence, or a hint of comfort throughout the day. In addition to making a positive community impact, starting an aromatherapy company can also bring in a good amount of money. Here is a brief guide on how to start an online essential oils business the right way.

How To Start an Online Essential Oils Business

Display Your Passion

The first step in any business is to put your passion out to the world. From developing and perfecting your business plan for investors to building a website that showcases both your product and your values, you’ll want to put it all out there from day one. Design every aspect of your site, documentation, and product with your story in mind, as it’s often a compelling narrative that convinces people to make their first purchase.

Choose Your Fulfillment Fashion

While not the most exciting step on this list, any small online business will need to create a scalable option for order fulfillment. For a time, you should be able to fulfill orders comfortably from home. However, as your business grows, home fulfillment can become a stress-inducing monster that controls your physical and mental space. Create a plan for how your business will grow. Options include purchasing a small warehouse, outsourcing packaging work, or working with omnichannel fulfillment teams.

Cultivate a Following

Next, work hard to cultivate a digital following. Online wellness and beauty brands thrive on social media platforms like Instagram and TikTok today. The audience these platforms cater to is hard to ignore. Start with solid product photography, and graduate to short-form video content. It’s not always important to stay on top of new trends. Instead, focus on remaining an active presence that engages your audience in comments, DMs, and anything in-between. 

Focus on Quality

Even for non-ingestibles like topical oil, customers put their faith in your product as something that will help them, not harm them. A key aspect of starting an online essential oils business is prioritizing safety and quality control in your mission. Luckily, there are a variety of quality solutions available for essential oil makers. For example, companies often rely on GC-MS testing to find allergens or impurities in a product. Knowing your material supplier also ensures the product doesn’t contain things like pesticides or mold.

Starting an e-commerce business is challenging. Remember that there are tons of resources available to help you succeed and that a real person exists on the other side of every email and order—one who’s excited to benefit from your incredible product. In other words, you’ve got this.