Social media is tough for many of us. It can easily seem like an anfractuous garble of people, images, sounds, and thoughts all jumbled together. For small businesses like coffee shops and cafes, not getting the attention their brands deserve isn’t just frustrating—it’s a recipe for financial disaster if they aren’t able to drive the traffic they need! Fortunately, there is no shortage of good strategies and ideas for promoting your coffee business with Instagram.

Ideas for Promoting Your Coffee Business With Instagram

It’s a Visual Platform, so Show Off

While most social media platforms feature video, text, and image uploading, each has a unique focus. Instagram is all about the visual element, so it’s well worth learning a few things about composition and photography. Be sure to share beautiful shots of the coffee shop and find ways to make at least one piece of daily content.

A special brew of the day or playing with latte art is a great way to keep the pics coming and stay on topic. Besides this, you’ll want to familiarize customers with what your brand offers. Don’t shy away from testing out designs with package glam shots. Creating packaging that stands out takes time, and customers will appreciate the sneak previews and the opportunity to be heard.

Meet Your Fellow Coffee Fans

Plenty of ideas for promoting your coffee business with Instagram center around taking that perfect snapshot; while the images as noted are crucial, it’s just half the picture. Remember that Instagram is a social media platform. While it may seem counterintuitive to spend valuable posting time scrolling, favoriting, and commenting, it’s very important.

One of the best ways to gain new followers and grow a community is to be the one to make the first contact. People want to know that a business account is more than a cash register ready to take their money. Make people feel at home with nice conversations and take an interest in other people’s content.

Be Creative and Colorful

Creativity and color are most important for a coffee Insta. It’s pretty easy to get into a rhythm of white café cups and beige coffee. While we all love a well-composed coffee shot, it’s important not to be too repetitive. 

Mix it up with some art, memes, and even your personal touch. Again, this is your brand, and people want to know there’s a real human behind the screen. Don’t be afraid to stand out a little and have fun.