Management Tips: 4 Strategies To Motivate Your Sales Team

Motivated workers are more likely to put their best foot forward each day they come into the office. The question is, how do you incentivize your employees? Everyone is different, and what drives one individual to excel may not work for another. Test out these strategies to motivate your sales team to boost profits.

4 Strategies To Motivate Your Sales Team

Communicate Appropriately

Transparency is key—don’t give off mixed signals, as this will only hinder communication. Likewise, you should ask employees which management and communication styles best align with their personalities. As said, everyone is different, and some of your employees may do better with a hands-on approach.

Pro-Tip

As you train new employees, have them fill out a questionnaire regarding their preferred feedback, how they learn, and what communication styles work best for them. While emails seem convenient, they can also lead to miscommunication.

Connect With Employees

While you need expectations for appropriate behaviors in the office, that doesn’t mean workers should fear their boss. Employees should view their sales manager as a coach or reliable friend. After all, it’s your job to assign tasks and provide sales representatives with feedback, and they will have a much easier time listening to you once you establish a relationship.

Outsource Certain Tasks

Chances are that workers won’t feel motivated if they’re overworked. In fact, too many tasks could lead to burnout, which impacts the team’s ability to function. One great benefit of outsourcing lead generation is that you take some work off busy employees’ plates. Rather than spending time researching, making cold calls, and more, your workers can focus on closing the deal.

Set Goals

Another strategy to motivate your sales team is to have goals and incentives to celebrate these wins. Having something to strive toward gives workers the nudge they need to persevere. Similarly, by having rewards, there’s an extra bit of incentive for doing a fantastic job.

When you set up goals, talk to everyone about what kind of reward they’d apricate most. Some companies offer cash, but this isn’t always the case. You could have the prize tailored toward the individual by giving them options.

Pro-Tip

Don’t just set goals for individuals—have some for the team too. In the sales industry, employees may feel like they are in competition, but this isn’t the case. You can remind your workers that they’re a team by creating group goals.