When growing your business, you must cultivate a relationship with your customers. This is a pivotal part of building your reputation and keeping people coming back to your store. However, figuring out how to create this relationship is difficult, especially when you must build customer loyalty online. To help you put your best foot forward, here are some ways to make customers feel special and show you care without burdening your limited resources or taxing you when you already have a plate full of responsibilities.

Ways to Make Customers Feel Special and Show You Care

Emphasize Quick Response Times

The digital age has made the instantaneous sending and receiving of messages the norm. Thus, the expectation for quick responses has also arisen. For businesses, a “quick response” may be anything within 24 hours. But the customer’s expectation may be much sooner than that. While responding within 24 hours isn’t bad, it’s not outstanding either. If you want a really good way to make customers feel special and show you care, you should devote more attention and time to respond to their inquiries. The faster the response, the more your customers feel like you have concern for their needs. They won’t feel like they’re just a nameless individual on a long list.

Surprise Them With Physical Mail

While e-mail has made traditional mail outdated in terms of communication, the latter still has its place in the modern age. Physical material adds a personal touch and is a great way to show your appreciation to customers. You can send them cards, branded freebies, and more. Receiving something more genuine or tangible will be a great way to break up the junk mail and spam most people expect from their mailboxes.

Celebrate Their Successes

Your business may take on clients that last longer than a single transaction. If so, a good way to cultivate a relationship with them is to show them you have a vested interest in their successes. While sending congratulations between clients or partnered companies is commonplace, you shouldn’t send a generic invoice. Take the time to investigate clients’ achievements, successes, events, and more so that you can send a personalized note or gift celebrating their endeavors.

Celebrate Your Successes

Similarly, you want your successes to be of interest to your customers. When your company’s success also benefits your customers, they come to have a vested interest in your business’s growth and success. For instance, many businesses team up with charitable organizations so that their customers’ purchases go to greater causes. Other practices include providing extra services or savings free of charge as you pass along resources to your customers.