Running a storefront is no simple task. On top of providing customer service and making sure your products are in the best shape, you have an entire building you need to take care of. The building is the first way new customers will interact with your business first-hand, after all. Here we’ll look into what customers want to see when they walk in your store so you can make the best first impression possible.

A Unique Atmosphere

With a physical storefront, you’re always going to be competing against the internet for business. You need to make your store look spectacular, so much so that someone would rather go into your store than shop online. This will change depending on what you’re selling and your personal tastes—but remember you need to keep the taste of your target customers in mind, too. Visually separate your store from the ones around it and you’ll see a lot more people wanting to come in.

No Mess or Disorganization

One quick way to immediately dissuade customers is a lack of organization in your store. You need to keep the place spotless, of course, but this also means your products and offerings should be laid out in a logical manner. The less sense your store layout makes, the more confusing it will be for the customer. Confused customers are rarely the ones buying your products.

A Smiling Face

There’s a fine line between being polite and cordial and being annoying. It may seem obvious to put your best face on when a customer walks in, but it’s extremely important to making them feel welcome. You want to strike a balance between being nice without being overbearing. Ask them if they need help finding anything, but back off for a bit if they decline. Nagging the customer about how you can help them will only make them annoyed rather than happy to receive help.

When it comes to what customers want to see when they walk in your store, the most important thing to remember is you’re creating an experience for them. The more you can stick in their minds with a good experience, the more likely they are to return. Your customers are your business’ lifeblood; it pays to craft a good experience for them.